SEO should be built as a system, not a checklist.
Sustainable search growth comes from connecting technical health, search intent, useful content, authority, user experience, analytics and business objectives into one structured system.
Building Search Growth That Goes Beyond Google Rankings
SEO Strategy, AI Search & Organic Growth — Built for Businesses That Want to Be Found.
Multi-Industry ExperienceEngineering the next generation of search growth
I’m Nihal Farhan, Business Head – SEO at Haris & Co., specializing in search strategy, organic growth architecture, technical SEO, content intelligence, and AI-driven discovery. I design scalable search ecosystems that connect intent, entities, authority, experience, and technology — enabling brands to build durable visibility across Google and the evolving landscape of AI-powered search.
Strategic Search LeadershipData-Driven Growth IntelligenceAI-Ready Search Ecosystems
Industries I’ve built search strategies for
Funeral ServicesRepatriationDevice RepairHealthcareFuneral ServicesRepatriationDevice RepairHealthcareFuneral ServicesRepatriationDevice RepairHealthcare
About Me
Turning SEO Into a Structured GEO
I’m Nihal Farhan, a Business Head – SEO focused on building SEO systems that connect strategy, technical performance, content, authority and business objectives.
My approach goes beyond chasing individual keyword rankings. I work across the complete search ecosystem — from technical foundations and search intent to content architecture, local visibility, authority building, analytics and emerging AI-driven search experiences.
I also work closely with SEO teams, strategists, content teams, technical specialists and clients to turn complex SEO requirements into clear execution plans and measurable growth opportunities.
More About Me →
SEO Approach
Strategy → Execution → Measurement
Build Search Strategies for the Next Generation of Search
Search is evolving beyond traditional blue links. My vision is to help businesses build strong digital entities that can be discovered across traditional search, AI-powered experiences, local search and emerging discovery platforms.
Turn Complex SEO Into Clear GEO
My mission is to simplify complex search problems, build actionable strategies and create SEO systems that teams can execute consistently while keeping business outcomes at the center.
SEO Expertise
Complete Search Growth, From Foundation to Future Search
SEO Strategy & Roadmapping
Build a structured SEO roadmap based on business objectives, search demand, competition, audience intent and growth opportunities.
Learn MoreTechnical SEO
Diagnose and improve the technical foundation of websites across crawling, indexing, architecture, Core Web Vitals, rendering, structured data and site health.
Learn MoreOn-Page & Content Strategy
Build search-focused content systems around keyword intent, topical authority, content clusters, entity relationships and conversion opportunities.
Learn MoreLocal SEO & Search Visibility
Strengthen local search presence through Google Business Profile optimization, location strategy, local content, citations, reputation signals and local intent optimization.
Learn MoreAI Search & GEO
Prepare brands for AI-driven discovery through entity optimization, structured information, authoritative content, semantic relevance and AI-search visibility strategies.
Learn MoreSEO Analytics & Performance
Convert search data into actionable decisions through performance tracking, competitor analysis, reporting frameworks, opportunity analysis and continuous optimization.
Learn More360°SEO Perspective
A–ZSearch Optimization
Multi-IndustrySEO Experience
AI-ReadySearch Strategy
My SEO Process
From Search Data to Sustainable Growth
Business Understanding
Understand the business, audience, market and goals before defining the SEO direction.
SEO Audit
Diagnose existing search performance across technical health, content, authority and experience.
Search & Competitor Research
Analyze search demand, intent, competitors, content gaps and authority signals.
Strategy & Roadmap
Turn the research into a prioritized SEO roadmap tied to business objectives.
Implementation & Optimization
Implement the strategy with teams, workflows and clear execution priorities.
Measurement & Growth
Monitor performance, identify new opportunities and keep optimizing the search growth system.
Why Work With Me
SEO & GEO Built Around Business Objectives
SEO is most effective when search strategy and business strategy move in the same direction. My approach combines strategic thinking, technical understanding, content systems, data analysis and team execution to create a clear path from search opportunity to measurable growth.
Strategic Thinking
Strategy Before Execution
Every SEO initiative begins with understanding the business, audience, market and search opportunity before moving into implementation.
Technical + Strategic SEO
Technical Depth Meets Strategy
I connect technical SEO with content, information architecture, search intent and business priorities rather than treating each area as an isolated activity.
AI Search Readiness
Built for the Changing Search Landscape
SEO is evolving rapidly with AI Overviews, AI-powered search experiences and generative discovery. Strategies need to account for how users discover information across these environments.
Leadership & Execution
Strategy That Teams Can Execute
Beyond developing strategies, I work with teams to establish workflows, KPIs, SOPs, reporting structures and execution priorities that turn strategy into consistent delivery.
Ready to Build Your Next-Generation Search Strategy?
Whether you're rebuilding your SEO strategy, entering a new market, struggling with organic growth, or preparing your website for AI-driven search, let's identify what is holding your search visibility back and build a practical roadmap forward.
Selected Work
SEO Strategies Built for Real Business Challenges
A selection of SEO strategy, technical optimization, local search, content and organic growth projects developed across different industries and search environments.
Local SEO
Building Local Search Visibility for Funeral Services
Developed a location-focused SEO strategy combining local landing pages, community-focused content, search intent mapping and local visibility optimization.
View Case Study
International SEO
Building Search Visibility for Repatriation Services
Developed an intent-driven SEO framework focused on urgent search journeys, service pages, location targeting, trust signals and conversion-focused organic visibility.
View Case Study
Technical + SEO Strategy
SEO Growth Strategy for a Device Repair Business
Developed a comprehensive SEO and AI-search strategy covering technical SEO, service architecture, location targeting, content opportunities, competitor gaps and future search readiness.
View Case Study
Healthcare SEO
Building Search Authority for a Healthcare Brand
Developed a comprehensive search strategy covering technical SEO, service architecture, content depth, topical authority, local visibility and AI-search readiness.
View Case Study
SEO Strategy
From SEO Audit to Growth Roadmap
Transformed a complex website audit into a prioritized SEO roadmap covering technical, content, authority, UX and search visibility opportunities.
View Case Study
SEO Operations
Building Scalable SEO Systems
Designed SEO workflows, reporting frameworks, KPI structures, team processes and execution systems to improve consistency and scalability across multiple projects.
View Case Study
SEO Insights
Ideas, Experiments & Insights From the Search Landscape
Practical perspectives on SEO, Google Search, technical optimization, AI search, GEO, content strategy and the changing behavior of search.
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